I started South Molton St Style with no experience of blogging other than from reading two close friends very successful sites.  I knew nothing about running or building a website, or any other media platform for that matter...

The main driver behind writing it was having no clue how to dress myself.  I was in a corporate nine-to-five and lived in the same shirts in different colours and suits every day.  I bought my 'weekend clothes' based on what I fancied from magazine edits, pretty patterns or what I felt covered up the 'plumper' bits of my shape - never thinking twice about how many times I'd wear something or how many things they coordinated within my wardrobe.

Subsequently I ended up with the age old problem; too many clothes and nothing to wear.  I wanted to create myself the perfect capsule wardrobe.  I partnered that thought with pieces that ticked the 'current trend box' - spending most on the stuff I'd get most wear out of.

That was in February 2011 and its been an awesome journey. I've learnt a hell of lot, from HTML to what to wear with a maxi skirt. I really hope you enjoy South Molton St Style, and would love to hear from you with any feedback, info or requests – drop me a line here.



South Molton St Style contains affiliate marketing links, which means I get paid commission on sales of some of the products or services I write about. For more information on affiliate marketing, sponsored posts and advertising, click here. Uncredited images were sourced via Pinterest - if an image is yours please contact me for accreditation/link.



Miss Iffa said...
This comment has been removed by a blog administrator.
Anna Rutherfordium said...

Hey! My name Anna too! :) I love your blog!!! It is really neat :) I am glad I stumbled upon it could you please check out my blog and tell me what you think

januarysublime said...

Hey! It's good to meet you, shame we didn't catch you at Bjorn Borg!
Let us know when you are next out and about - we love meeting other bloggers out of cyber land!

JS xx

Anonymous said...

Love this reason for starting your blog....can't believe I've never read this before. It all makes complete sense. I think you clearly have a sense of style, one that is unique to you and think that you and your blog are very clever indeed x

Haley said...

What a great blog you have. Liked you. I will for sure visit and comment on a regular basis. Hope you can check out mine www.instyleforless.org , follow if you like. I love connecting with bloggers on twitter and facebook, it feels like talking to them in person.
Haley www.instyleforless.org

Anonymous said...

Hi I love your blog could you please chek out my blogs:

Deborah "Debbie" Jones said...

Sometimes I envy the men who shop less and does not spend minutes thinking of combinations and what to wear overall.

mens designer clothes uk

Unknown said...

I love that skirt you wear in the top picture, it has a beautiful cut, too!

Anonymous said...

Hi There...i just started reading your blog as saw a post on Hush which im a big fan of...your blog is great and you have a similar style to what i love - i shall definitely be reading more and watching for updates!
I have worked in conservation in southern Africa for a long time and thus have a very relaxed approach at work but tend to work more in the business world now and dont want to lose my "authenticity" while sometimes needing to appear smarter than my african safari and relaxed style!
Thanks! Lexi

Crummy Mummy said...

I just wanted to say how much I love your blog. For several reasons - 1. Your writing - you write with honesty and humour and passion - rather than just generic fashion blurb. 2. You are an inclusive writer - your blog feels real and aspirational. It isn't like some other fashion blogs that scream 'look at my perfect life, abs, boyfriend and wardrobe. Those alienate women because we feel we can't achieve that perfect size zero model figure and globe trotting lifestyle. 3. All your fashion advice is really straightforward - you like a bargain like the rest of us! I wish you every success with what you do - you are a total breath of fresh air. x

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