[Outfit] The Triumph Magic Wire Bra

Triumph Magic Wire Bra / AG Jeans (just found a selection at The OutNet) / Jimmy Choo Sunglasses / LK Bennett shoes / COS Shirt

If you follow me on Instagram you'll have seen a couple of weeks ago I went along to a lovely breakfast with Triumph to hear all about their new Magic Wire bra collection (here is a little video I did whilst there). I was a little "on the fence" about it as underwear certainly isn't something I blog about that much. In short, it takes a lot to get me excited about something, my own underwear is very, very simple.When shopping, if anything is marketed as sexy I quiver inside and steer well away from it, even my more expensive pieces are quite straightforward. I would never go into one of those more risqué shops, I'm way too prude...

Triumph Magic Wire Bra / AG Jeans (just found a selection cheaper at The OutNet) / Jimmy Choo Sunglasses / LK Bennett shoes / COS Shirt / Shore Projects Watch / 3.1 Phillip Lim Pashli Handbag

I have a rule that nothing stays on in my drawer longer than a year, or if there is any fraying then it goes straight in the bin - but aside from that, not much more can be said about my underwear collection other than "playing it safe." Any way, enough about little old me... I arrived at the Ham Yard Hotel for a morning of unexpected education.  For a start, as I rarely shop in-store for underwear it means I've skipped being fitted for over a year. Mistake. I was a cup size bigger and a waist size smaller, and as soon as I put the Magic Wire bra on I instantly felt like I could walk a little taller.

Triumph Magic Wire Bra / AG Jeans (just found a selection cheaper at The OutNet) / Jimmy Choo Sunglasses / LK Bennett shoes / COS Shirt / Shore Projects Watch / 3.1 Phillip Lim Pashli Handbag

The fact it is super comfortable didn't massively surprise me as I wear Triumph bras a great deal. What did massively surprise me was the price - the Magic Wire comes in at a very reasonable £36 (to be honest I expected it to be double that). The bra doesn't dig in, the straps don't fall down - all in all, a great success. 

Triumph Magic Wire Bra / AG Jeans (just found a selection cheaper at The OutNet) / Jimmy Choo Sunglasses / LK Bennett shoes / COS Shirt / Shore Projects Watch

The concept of the Magic Wire bra is really simple - it's a "wireless" bra with a piece of silicon inside that is incredibly flexible. You can scrunch up the bra into a ball if you so wished. However, it is what my anonymous close guy friend would call a shepherds bra (rounds them up and points them in the direction). They come in lots of different colours, I went for this one - and there is a red one coming out closer to Christmas that's super cute too...

Triumph Magic Wire Bra / AG Jeans (just found a selection cheaper at The OutNet) / Jimmy Choo Sunglasses / LK Bennett shoes / COS Shirt / Shore Projects Watch / 3.1 Phillip Lim Pashli Handbag

I've been wearing mine loads with all sorts of outfits, the fabric is gorgeous. Here is me strutting my stuff (read: cringing slightly trying to pose with a pint of orange juice) in Maida Vale last week with Nancy.  I've got the bra on (which you obviously can't see) but hopefully you can see how damn comfortable I am in it. It really is love, one isn't going to be enough - and thank you Triumph for inspiring me to give my topic drawer an overall clear out/upgrade!

This post was written in collaboration with Triumph and Halpern PR. Photos by Nancy H Gibbs