Milan Fashion Week, Look 3 - 1920s Glamour

Milan felt like a time travelling experience at times, as some collections threw you right back into the 1920s era - the glitz and glamour, the wealth (it was in this time that the world experienced it's first full financial boom, to end with a bang by 1928...) and fabulousness of the era.  It seemed somewhat ironic that whilst this time was being referenced inside, outside the world's politicians debated over the future of the European economy - Italy's part being rather large.

Starting off with Gucci, above, the collection was bold, gold and gregarious.  Inspired by the Great Gatsby, the low slung, pleated chiffon and dinner jackets oozed 20s sex appeal.  Colour scheme was simple yet effective: green, gold, black and white - with bold patterns and plenty of frill.  Frida Giannini called it her 'Hard Deco' look, we agree.  The closest in comparison to this show was TopShop Unique show (see it here on my guest post at - and when Gucci's prices start at £400, I know where I'm going to get the look...

Etro next who successfully combined the vibrance of the tribal look, calmness of the pastels, with the demure of the 1920s.  Probably one of the most innovative amalgation of trends this season, the collection was entitled 'The New Jazz Age.'  Focussing on simple silhouettes as a backdrop to complez art deco patterns and textures.  They were highlighted by scatterings of sequins, encrusted with beads, sprinkled with crystals.  Tuxedo jackets crop up again, as do silks and flair.  These clothes were made to have a good time in, as all clothes should be...

Next up, a Roberto Cavalli show is never going to be an understated affair. He excels at the sexy, glamorous maximalism that is Milan's signature.  In keeping with the art deco look: Glitzy gold jackets, embellished black cocktail dresses and skirts with sequinned knife pleats that opened to reveal feminine florals. Leopard prints sat against boldly picked out florals in drop waisted dresses that had sequin bands wound round the hips.  

Although without the sparkle and colour in some collections, Emporio Armani's monochrome show certainly followed the art deco look with their cloche hats and tuxedo jackets.  The augmented flower work on the shoulder of the dress below is also textbook 1920s...

Check out our further round ups from the New York, London, Milan and Paris shows here.

South Molton St Style

1 comment

Noelani said...

Hmmm I think Etro is my fave so far out of Milan. I am so behind on the shows!

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