I started South Molton St Style with no experience of blogging other than from reading two close friends very successful sites. I knew nothing about running or building a website, or any other media platform for that matter...
However, the main driver behind starting a fashion and styling blog was that I had absolutely no clue how to dress myself. I was in a corporate nine-to-five for most of the week and lived in the same shirts in different colours and suits that washed well. I bought my 'weekend clothes' based on what I fancied from magazine edits, pretty patterns or what I felt covered up the 'plumper' bits of my shape - never thinking twice about how many times I'd wear a garment or how many things they coordinated within my wardrobe...
Subsequently I ended up with the age old problem; too many clothes and nothing to wear. I needed a capsule wardrobe is the easiest way to build a foundation. I partnered that thought with pieces that ticked the 'current trend box' - spending most on the stuff I'd get most wear out of.
I believe there is a place for both high street and designer clothes in every girl's wardrobe - you've just got be a smart spender and know what looks work best for you.
drastic style overhaul, and had limited funds in which to go about it (thank you, Global Recession). I realised the best way to start was with the basics.
In order to ensure I really did it, I started the blog.
That was in February 2011, and its been a fabulous journey. I've been lucky enough to feature in some of my favourite magazines (list below)
surprisingly wonderfully have made some great friends along the way and work with some of my favourite brands. I've learnt a hell of lot, from HTML to what to wear with a maxi skirt - and most
I really hope you enjoy South Molton St Style, and would love to hear from you with any feedback, information or requests you can email me here.
Lots of love,
South Molton St Style contains affiliate marketing links, which means I get paid commission on sales of some of the products or services I write about. For more information on affiliate marketing, sponsored posts and advertising, click here. Uncredited images were sourced via Pinterest - if an image is yours please contact me for accreditation/link.
London Evening Standard (West End Final A)
5 Jan 2012