I started South Molton St Style with no experience of blogging other than from reading two close friends very successful sites.  I knew nothing about running or building a website, or any other media platform for that matter...

However, the main driver behind starting a fashion and styling blog was that I had absolutely no clue how to dress myself.  I was in a corporate nine-to-five for most of the week and lived in the same shirts in different colours and suits that washed well.  I bought my 'weekend clothes' based on what I fancied from magazine edits, pretty patterns or what I felt covered up the 'plumper' bits of my shape - never thinking twice about how many times I'd wear a garment or how many things they coordinated within my wardrobe...

Subsequently I ended up with the age old problem; too many clothes and nothing to wear.  I needed a capsule wardrobe is the easiest way to build a foundation.  I partnered that thought with pieces that ticked the 'current trend box' - spending most on the stuff I'd get most wear out of. 

I believe there is a place for both high street and designer clothes in every girl's wardrobe - you've just got be a smart spender and know what looks work best for you.

drastic style overhaul, and had limited funds in which to go about it (thank you, Global Recession). I realised the best way to start was with the basics.

In order to ensure I really did it, I started the blog.

That was in February 2011, and its been a fabulous journey.  I've been lucky enough to feature in some of my favourite magazines (list below) surprisingly wonderfully have made some great friends along the way and work with some of my favourite brands. I've learnt a hell of lot, from HTML to what to wear with a maxi skirt - and most

I really hope you enjoy South Molton St Style, and would love to hear from you with any feedback, information or requests you can email me here.

Lots of love,
Anna xx


South Molton St Style contains affiliate marketing links, which means I get paid commission on sales of some of the products or services I write about. For more information on affiliate marketing, sponsored posts and advertising, click here. Uncredited images were sourced via Pinterest - if an image is yours please contact me for accreditation/link.

London Evening Standard (West End Final A)
5 Jan 2012


Miss Iffa said...
This comment has been removed by a blog administrator.
Anna Rutherfordium said...

Hey! My name Anna too! :) I love your blog!!! It is really neat :) I am glad I stumbled upon it could you please check out my blog and tell me what you think

januarysublime said...

Hey! It's good to meet you, shame we didn't catch you at Bjorn Borg!
Let us know when you are next out and about - we love meeting other bloggers out of cyber land!

JS xx

frillsandfeathers said...

Love this reason for starting your blog....can't believe I've never read this before. It all makes complete sense. I think you clearly have a sense of style, one that is unique to you and think that you and your blog are very clever indeed x

Haley said...

What a great blog you have. Liked you. I will for sure visit and comment on a regular basis. Hope you can check out mine www.instyleforless.org , follow if you like. I love connecting with bloggers on twitter and facebook, it feels like talking to them in person.
Haley www.instyleforless.org

leoniethelion said...

Hi I love your blog could you please chek out my blogs:

Deborah "Debbie" Jones said...

Sometimes I envy the men who shop less and does not spend minutes thinking of combinations and what to wear overall.

mens designer clothes uk

Klaus Geltl said...

I love that skirt you wear in the top picture, it has a beautiful cut, too!

Anonymous said...

Hi There...i just started reading your blog as saw a post on Hush which im a big fan of...your blog is great and you have a similar style to what i love - i shall definitely be reading more and watching for updates!
I have worked in conservation in southern Africa for a long time and thus have a very relaxed approach at work but tend to work more in the business world now and dont want to lose my "authenticity" while sometimes needing to appear smarter than my african safari and relaxed style!
Thanks! Lexi