A Few Thoughts On Being An Influencer in 2017

I've put off writing this post for about three weeks. Ask any of my friends and they'll tell you I'm as subtle as a ten metre sledge hammer and I tend to really upset people when I comment on something. I don't do well with delicate people as I always manage to offend them by accident but what’s come to light is that these delicate people are prepared to say really hurtful things about me and some of my peers - and I believe that if someone’s prepared to put something out there they should be prepared to take it back. There was one comment made about an influencer I spotted on Twitter that tipped me over the edge, so here's my ten pence on what’s going on in the world of influencer marketing right now. We have to have a really tough skin and although the perks are crazy-good I think it's important to show you a few home truths. Apologies if it gets a bit ranty.

coat, Hobbs here - often sells out so I found it with another retailer, here / boots, jigsaw

The influencer landscape is changing, moved as much by influencers as it their audiences. It's an enormous but necessary learning curve that only works with contributions from both sides. But here's the thing; any blogger who started before around 2014 didn't do it for the money. We did for the love of it. In fact making money wasn't an option when we started, we were doing it either as a creative pursuit alongside our careers or to strengthen our careers - e.g: I know quite a few very junior fashion editors who weren't given the opportunity to showcases their abilities in the magazines they worked on, so used a blog to demonstrate their talent. Ironically many of these people have since sacked in the editorial world and blog full time, because they're really pretty good at it.


Getting Ready For Christmas With The White Company

Somehow unbeknown to man it's December. Everyone is saying it and my reasoning isn't by any means unique, but wow hasn't this year gone fast? I barely feel like we managed a Summer and before we had the clocks going back and it's time for Christmas! Thank goodness The White Company asked me to work with them on my favourite Christmas essentials, as without them I don't think my lot would be getting anything this year as we're so busy right up to Christmas Eve.

As you know through my posts with the brand throughout the year, there are a few Winter traditions where only The White Company will do. Cashmere socks? Has to be from them, here. Cold-weather home scent? My boyfriend and I are in firm agreement that the flat has to smell of The White Company's "Winter" scent, here. We have a bottle of the scent from last year which is sprayed around the place the minute the heating goes on.

© South Molton St Style. All rights reserved.
Blogger Template by pipdig | Illustrations by Faiiint