One of my favourite things about blogging is finding a good new name and introducing people to it. When a friend mentioned on Facebook that he knew of a launching beachwear line called Varley I had to check it out. And it's very, very good...
Varley hits the nail on the head when it comes to their approach to bikinis and swimwear - it's not so much how you look but how you feel when wearing their items. For me, this is so right - I'm heading on holiday on Friday and already know I haven't been to the gym as much as I wanted to (to feel good about my holiday bod). But, when my lovely gift from the Varley team arrived I couldn't have felt any more confident than I do in my new bikini (I chose the Belmont style).
With a very impressive design team, it is no surprise that it fits me well - but I couldn't quite believe that great I felt in it. It holds me together in the right places, but isn't too clingy (or loose for that matter) any where. I literally cannot wait to be by that Tuscan pool now!
Their whole 'look' is very 'California cool,' but with a little bit of 'je ne sais quoi' added into it - I love the subtleness of most of their range - lovely greens, navys and whites - with the odd statement colour thrown in for when you're a week into the tan and feeling like a golden goddess. You can choose sizes individually for your top and bottom, which is an absolute life saver for me and those hips - and as you can see from the pictures they arrive in gorgeous packaging.
Their ranges start at £85.00, so filling the gap between insanely expensive designer pieces and high street swimwear that by day 3 of the holiday you're worried is either sagging or see through. I could go on about these guys for hours, it's probably best if you just check them out for yourself here. I never thought I would ever say this, but I cannot wait to be in my bikini this weekend - thank you, Varley!
South Molton St Style