Alexa Chung for Vero Moda

Not sure about you, but I struggled to 'get' Vero Moda until recently.  I couldn't work out whether it was going for the low or high market and I could never work out the quality of their products either.  Anyway, with Alexa Chung getting involved, I, the gullable consumer, am a new fan.  Lots these shots which were taken in Alexa's own area of New York (she lives there, dontcha know) in Williamsburg.

They really seem to have thought about Alexa's boho style when they launched this campaign - love some of the dresses.  They look quite vintage-y and antique which is great news for me, as I am still a bit anti-buying-vintage (sorry!) as I worry about where the clothes have been, how often they were washed, if someone died in it..!  So I can buy new stuff from Vero Moda, and everyone can think I am cool and brave and stylish, buying vintage from boutiques in the East End - when really I haven't gone any further than Oxford Street.  Phew.

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Hope Adela Pasztor said...

So beautiful! I love her style. =)

Thelma Frayne said...

Yes, I felt exactly the same (actually still do). I'm really not sure about that shop, and most of the time I skip by it. It was a very clever move to get Alexa involved- anything she touches turns to gold.

I love her line for Madewell.

RaindropsofSapphire said...

I love your banner and I think Alexa looks great! I just found your blog and I think it's really cute! I hope you will be able to check out my blog too, it's a personal style and fashion blog from England. I would love it if you could stop by! Thanks! :) :)

Andrea Clare said...

Thank you for the blog comment! I'll definitely be drawing inpiration from your blog as well! I love all the photos in this post!

Alexandra said...

At first, I didn't get the whole Alexa Chung phenomenon, but after awhile I just really grew to love her. She's just such a character and truly unique, love how this editorial totally showcases her unique style!

Alexandra xo

Karen said...

Hello, thank you so much for your sweet comment in my blog, it means a lot! You have an awesome blog and you have a new follower too!



They captured her beautifully here...her style is so fantastic! x

Sarah said...

Love these looks- especially the cream blouse with the navy bow!

Jules said...

WOW- i love every single look here! alexa chung is the perfect muse for this clothing style.

Alexa said...

I love Alexa chung!

x Alexa

LeSimple said...


Seeking Style said...

She has such amazing style! Thanks for sharing her photos!

xo Jennifer

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